Tattoo Artist Lily Cash Launches Amenity Kit For Hong Kong Airlines
Hong-Kong-based tattoo artist Lily Cash may be young, but in recent years, she’s skyrocketed into the global art and fashion worlds with her street-style aesthetics and bold, colorful work.
Cash was previously featured in Marie Claire HK for her fashion sensibilities and she’s grown her personal Instagram account to over 25,000 followers, but most days you’ll find her designing chunky, highly saturated mandala tattoos at Mofo Tattoo in the Tsim Sha Tsui district of the city.
Now Cash is teaming up with Hong Kong Airlines to release custom-designed amenity kits for the brand’s business-class passengers. She joins other Hong-Kong artists—including illustrator Jane Lee, toy company founder Lock Lai, and font creator Lee Kin Ming—in the special launch.
For her kit, Cash played up her tattoo style and opted for mandala motifs that incorporated traditional Hong Kong elements such as the Maan Sau Mou Geung “boundless longevity” pattern and the Cheung Chau lucky bun.
On her Instagram account, Cash described the collaboration as a “great experience.”
Each amenity kit contains a variety of items to help passengers feel more comfortable on their flights including a sleeping mask, cotton socks, L’OCCITANE shea butter lip balm, hand cream, and earplugs. The items come in a reusable bag that passengers can take as an artistic keepsake.
“As a strong advocate for Hong Kong art and culture, Hong Kong Airlines is delighted to incorporate the work of our local creative talents into our inflight products,” said Chris Birt, acting director of service delivery for Hong Kong Airlines, in a press release. “Their designs are not only truly Hong Kong, but exude the love and pride they have for their art and home.”
The amenity kits will start being rolled out to business-class travelers on long-haul flights between Hong Kong and North America, including Vancouver, Los Angeles and San Francisco. Each design will be rotated on a quarterly basis, giving frequent passengers the chance to collect more than one design.
Say what you will about collaborations between influencers and brands, but it’s pretty exciting to see a major airline work to get the art of a female tattoo artist out in a big way like this. We love to see large companies do collaborations that benefit artists and we’re thrilled to see Cash’s designs getting some additional recognition.